Two of the most interesting conferences in China on cross-border ecommerce were organized during EChinaExpo 2014, on November, 27, in Shanghai; I’ve attended and presented during the 1st Global Ecommerce Innovation Forum organized by ISPC and endorsed by the Ministry Ecommerce of China, and the 2nd Cross-Border eCommerce Import Conference, organized by P2P International. Both conferences highlighted the great interest Chinese merchants have in learning from experts, sharing their knowledge and expanding their business internationally, receiving increased support from the Government.
On the other hand, China is also very eager to attract Western consumers and with initiatives such as Q.City, offering attractive tax, logistics and go-to-market policies, China is welcoming international merchants and helps them accommodate to the demands, culture and specificity of the local market. Language is still perceived to be the biggest barrier for doing business in China, however platforms like Cross-border eCommerce Community (CBEC) can connect the communities together and facilitate the entrance of the Western consumers into the Chinese market, by relating them to different experts in all aspects of cross-border ecommerce.
Chinese merchants, authorities, service providers such as Webpower, Aliexpress, RLG China, SF Express, Payvision, 1421 Consulting, and industry players were welcomed to attend the keynotes and learn, ask questions, and participate in this complex space of cross-border ecommerce. They all came together to exchange information and learn from each other. The discussions tackled data analysis on cross-border ecommerce markets, how to succeed in Europe & US market, and the future trends. There was great value in the discussions, highlighting the potential for cooperation between China and the rest of the world. The power of the Chinese consumers, the growth of their buying power, and the awareness of global products has never been more powerful than today!
While becoming more knowledgeable and experienced in how to sell their products, Chinese ecommerce companies hold today a great opportunity to do more business across borders, as their products become more and more competitive and market is opening up. By using different marketplaces such as Alibaba’s marketplace Taobao with Tmall and AliExpress, JD.com, DangDang, Amazon.cn, Yihaodian, they can target international markets and sell their products to different countries. But going cross-border means to become borderless, to reach as many countries as possible and adapt locally, therefore understanding the consumer behavior of a specific market is key to achieving business success. This requires finding good partners with a local presence and understanding, who can transform the cultural barriers in real support for business development.
The need for a cooperation platform such as Cross-border eCommerce Community that supports companies to find complementary solutions, in order to offer a complete service on every step of a product lifecycle, was often highlighted during the conferences. One has to find the right network or partner to successfully go cross-border inside or outside, otherwise the time invested and the costs would become a great burden. This is the reason why CBEC was highly appreciated in China, many big companies showing interest in becoming a partner. Everybody knows that you have to share knowledge and work together in order to support the growth of the whole industry and CBEC is about connecting regional communities, offering an end-to-end solution to merchants and facilitating the conversation.
In conclusion, I invite you all to learn more about Chinese cross-border ecommerce trends and opportunities by downloading your FREE copy of the report that one of CBEC’s partners Payvision published recently, both in English and simplified Chinese, Tapping Into China – Comparing Chinese Ecommerce Trends and Opportunities with The West, as well as the Key business drivers & opportunities in cross-border ecommerce 2014, Payvision’s annual report which offers great insight in the business drivers and opportunities for online merchants in emerging markets.